The Faculty of Biology UGM held a series of discussion programs (BioTalk), a talk show discussing biology issues from a multi-sector perspective. The first series of BioTalk was held on Thursday 11 June 2020 and raised the theme of “The strategy of creative industry and tourism in facing the new normal.” The BioTalk invited several speakers, including Prof. Dr. Budi Setiadi Daryono, M.Agr.Sc. (Dean of the Faculty of Biology UGM), Dr. Agus Rochiyardi, M.M. (Marketing Director of the Borobudur Authority Agency), and Drs. Ario S. Setiadi, MM, Ph.D., CPM, DipM, CHRM (Commissioner of PT. Widatra Bhakti (Otsuka Group).
Budi Setiadi Daryono talked about the history and genetics of the SARS Cov 2 virus and emphasized the critical role of biology scientists in dealing with pandemics.
Meanwhile, Agus Rochiyardi presented the strategy of the tourism industry in facing the new normal. In his presentation, Agus concluded that a survival strategy could be carried out through reinventing the business model, focusing on the domestic market, utilizing online marketing strategies, and mapping the priority scale of financing.
The next speaker was Ario Setiadi, who discussed the creative economy industry in the new normal era. In his presentation, he conveyed that the opportunity to develop a creative economy in Indonesia is enormous. The development of a digital lifestyle has made it easier for communication media to reach most of the community, thus facilitating the marketing process. Ario hopes that the university can play an active role in supporting students’ business. For the next talk, the Biotalks series will discuss tropical biodiversity and strive to be a talk program providing information that enlightens and educates the public.
