The PkM-MBKM Program of the Faculty of Biology UGM, led by Prof. Diah Rachmawati, S.Si., M.Si., in collaboration with the Kelompok Wanita Tani (KWT) Amanda in Kepuh Wetan, Wirokerten, Banguntapan District, Bantul Regency, Special Region of Yogyakarta, held a circular waste management training event based on aquaponic technology and catfish farming on Sunday, October 27, 2024, from 08.30 to 11.30 AM. The PkM-MBKM team, comprising members Hanif Fauzan Saputra, Salma Nur Majidah, Maharani Pratiwi S.A., M. Reza Hendriansah, Rima Vegi Santika, Eka Nur Oktavia, Adzkiya Aqmaliza R., and Agra Daffa Putra, presented strategies for product processing and marketing, followed by a demonstration of processing techniques for products made from catfish and water spinach to maximize the added value of aquaponics.
The activity began with an introduction to the business potential of catfish and water spinach, both rich in nutrients and protein. With innovations turning these ingredients into various products, such as catfish nuggets, catfish sausages, and crispy water spinach, it is hoped that these could serve as new business opportunities for KWT Amanda. Product innovation aims to expand the market by offering a variety of healthy and nutritious local food options. In addition to product innovation, choosing of safe, efficient, and attractive packaging design is also crucial. With engaging and informative packaging, these products are expected to attract consumer interest. To support sales, the PkM-MBKM team also provided an introduction to branding and digital marketing strategies by explaining how to use social media to educate participants on effective digital marketing techniques, from understanding target consumers to utilizing social media platforms for promotion. Marketing via social media is seen as a vital factor in increasing sales and building brand awareness.
The next activity involved a product processing demonstration using aquaponics product, namely catfish and water spinach. The PkM-MBKM team provided hands-on training for KWT Amanda members on how to process catfish and water spinach into three high-value products: catfish nuggets with water spinach, crispy water spinach, and catfish sausage. During the demonstration, the KWT Amanda participants showed great enthusiasm in following each stage of product preparation, from ingredient preparation to cooking, resulting in quality products ready for the market. They paid close attention to the cooking process and actively asked questions to ensure optimal quality. After the cooking session, participants enjoyed the processed products, such as catfish nuggets with water spinach, crispy water spinach, and catfish sausages, which were delicious and had a desirable texture. KWT Amanda members also felt inspired after seeing the variations of catfish processed into different forms, such as catfish nuggets with water spinach and catfish sausage, which are more appealing to children. These processed products provide a solution for supplying high-quality protein and fiber to families, especially for children needing balanced nutrition during growth, thus fulfilling nutritional needs and ensuring a healthy life (SDG 3).
The socialization and training activities for processing aquaponics product can provide new ideas for processing to increase family income from aquaponics (SDG 4 and 8). The successful collaboration also strengthens sustainable relations between the PkM-MBKM Faculty of Biology UGM and its partners (SDG 17).
